Audible: Bookclub Discussion Feature

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Update: Audible reached out to understand more about my research and how it could improve their product experience

Background

In 2017 my friend Nick relocated abroad to teach in Thailand. To keep in touch we started a book club using Audible to listen to books and WhatsApp for discussions. We found this experience fulfilling and continued the book club upon his return. we read for 4-8 and meet up to cook and eat with family & friends.

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What if Audible had an integrated book club feature in the app?

Problem Our bookclub members were tired of app hoping to create discussion. We listened in one app and created discussion on another it was was a fractured experience.

Our bookclub was interested in 3 things:

  1. Adding written notes & voice notes along the audio track
  2. Carry discussions in the audible app
  3. View other members progress and notes

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Bellow are some of the things we collected learned and created

Traditionally, spaces for book clubs have ranged from private living rooms to libraries..

45 percent of respondents with household income of less than $50,000 belong to a book..

"Hoopla set out to modernize the book club experience -- redefining what a book club can..

Print books remain the most popular format for reading, with 65% of adults saying they had..

1727 Benjamin Franklin organizes a prominent Philadelphia literary society called the Junto..

Best online book clubs 2020

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This is what we imagined as the invitation flow

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Our bookclub in no way represents the proper sample of Audible listeners.

In a proper study I would use a longitudinal study with a few established book clubs over 5-10 months to validate the desirability and expectations of the product
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"We hope the Audible team will implement this one day" -Thank You

Bookclub