Polifresh utilizes technology, data analytics, and artificial intelligence to make legislative policy more easily comprehensible.

The problem:

Have you ever read a new law or policy? I have. The complex vocabulary and terms used in the law and policy made it difficult for me to understand.

An example of a recent bill it is a 274 page document

Research is understanding human psychology

1. Emotions
2. Biases
3. Beliefs
4. Triggers
5. Objections
6. Desires
7. Problems

Before conducting research, I engage in the process of planning and designing the study. This is often the time to delve deep and create a hypotheses to test.

1. Preliminary Research
• Conduct Q&A sessions with subject-matter experts in policy.
• Conduct desk research.
2. Knowledge Mapping
• Conduct stakeholder interviews.
• Perform guerilla research.
• Consult subject-matter experts.
• Hold a knowledge mapping session with key stakeholders.
3. Research Plan and Execution
• Recruit target users and conduct one-on-one and focus group interviews.
• Conduct Q&A sessions with subject-matter experts in policy.
• Conduct desk research.
• Conduct additional Q&A sessions and desk research with policy subject-matter experts.

Participants recruitment is the most complex part of user research. The ability to recruit a diverse and balance set of participants will determine the quality of the research.

💡 I designed a mixed-method study focused on a market consisting of five user types, ranging from college students to political analysts on Capitol Hill.

• 24 Active Politician

Key insights derived from analysis

1. Average political users appreciate the effort of the platform but prefer the news
2. Data suggest 3/4 poli-tech professionals users found the product useful in their day to day work
3. Polifresh use can span to HR Dept in small and large tech companies

"This is badly needed in our municipalities, it's hard for our citizens to participate in our cities growth" - Participants

Contact me to learn more about Polifresh