Hello, I’m Yao

Founder of Research Bookmark & User Experience Researcher at Ford

As a UX Researcher, I use my knowledge of psychology to help organizations optimize user experience to impact both the product and the business.

*Deep use cases displayed in live interview

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I’ve worked on hundreds of projects in different business sectors

9 years of experience across various sectors like e-commerce, healthcare, and the federal government, I bring a wealth of knowledge and expertise to any project.
4 years of adjunct professorship, teaching user experience research and prototyping.
I have shared my knowledge and insights with the UX community through 11+ talks and 2 keynotes.
Additionally, I founded and helped grow the Research Bookmark community to over 2500 UX professionals.

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